Product-enablement strategy, visual direction and hands-on design craft.
End-to-end solution analysis to tactical user-centred product enhancement.
About
Approach
Joined the acceleration leadership team to define and establish a centralised product and solutions framework. Working across Tax, Risk, Audit, and Consulting, I assessed readiness for product enablement and strengthened existing capabilities through design practices.
Strategy
Facilitated research and discovery workshops with stakeholders and client teams to define business requirements, evaluate solutions, and shape recommendations aligned to strategic objectives and acceleration goals. Focused on prioritising critical challenges while balancing user needs to drive measurable outcomes.
Delivered Value
Business Strategy, Research & Design Craft
Led engagements combining business-focused strategy, research, and design craft, supporting tactical development and interpreting requirements across service lines.
Product-Enablement Centre of Excellence
Established a modular, scalable product-enablement framework, providing a consistent foundation for delivery. To drive adoption and foster cultural change, founded a design community embedding user-centred practices across the organisation.
Impact
- Delivered enterprise software design acceleration and UCD optimisation
- Embedded user-centred design practices across service line teams
- Facilitated research and insight generation to inform product direction
- Introduced problem framing and prototyping to support delivery
- Influenced stakeholders and product teams to adopt design-led approaches
Tactical Service Line Projects
UX | Product Design
User research, UCD design & DevOps collaboration
UX | Product Design
Engineering co-creation, Concept design prototypes
Strategy & Service Design
UX Research interviews, Visualisation & Playback
To learn more about my commercial work or to explore how I can help you, call me or drop me an email: dax@dmecreative.co.uk
Technology / framework experience
